Featured image credit: Cincinnati Bengals
The Cincinnati Bengals will introduce a host of new features at Paycor Stadium to enhance the game-day experience during the upcoming NFL season.
The upgrades will include an all-new east sideline destination bar, providing fans with a social hub to enjoy drinks and connect with fellow supporters.
A new Cincinnati-themed mural will also be added on the east side of the stadium, while the west sideline will feature the Jungle Bar, a reimagination of the Queen City Taphouse.
Upgraded concession stands and enhanced self-service express markets have been placed throughout Paycor Stadium to reduce lines and increase speed of service, while new videoboards will be added across the upper and lower stadium bowls.
The videoboards will feature a new LED interface that will wrap around the stadium bowls, creating more opportunities to showcase content on game days. An interactive map will also be added to the Bengals App to enhance ease of navigation throughout Paycor Stadium.
Additionally, the Bengals will work with Jungle Hospitality powered by Aramark Sports + Entertainment to improve concession stands. The team has also added 78 self-service kiosks, seven self-order and pick-up locations, and 14 grab-and-go stands such as ‘The Go Route’.
Paycor, a human capital management company, agreed a deal to become the first naming-rights sponsor of Paul Brown Stadium in August last year. Paul Brown Stadium had been one of just three NFL venues without a naming-rights partner, alongside the Green Bay Packers’ Lambeau Field and the Chicago Bears’ Soldier Field.
In April last year, Paul Brown Stadium was deemed suitable to remain the long-term home of the Bengals, with the proviso it will require a minimum of $493m (£383m/€446m) in upgrades, according to the findings of a study by design and architecture firm Gensler.
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