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Georgia Tech football boosted by long-term Hyundai deal

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Global automobile manufacturer Hyundai Motor Group has acquired field-naming recognition at Georgia Tech’s historic football stadium as part of a wide-ranging, multi-decade partnership with the university.

The Yellow Jackets’ 55,000-capacity venue – the oldest on-campus stadium in NCAA football’s top division – will now be known as Bobby Dodd Stadium at Hyundai Field. The sponsorship also features enhancements that will boost the experience on gamedays for fans in and around the home of Georgia Tech football.

Hyundai is investing heavily in the school having last year announced plans for the $5.54bn Hyundai Motor Group Metaplant America, a new dedicated electric vehicle and battery plant in Bryan County, Georgia. Georgia Tech said the partnership with Hyundai will assist its stated goal of becoming a leading research entity in the electrification of the automotive industry through its hydrogen research.

Legends, which has managed corporate partnerships and multimedia rights for Georgia Tech Athletics since 2021, helped facilitate the athletics partnership with Hyundai.

“Like Georgia Tech, Hyundai is a global brand that is synonymous with quality, innovation, and a commitment to advancing technology to make a positive difference in the world. The more we have gotten to know each other, the more obvious the alignment of our values has become,” said Ángel Cabrera, Georgia Tech’s president.

“I am grateful for the transformative investments Hyundai is making in our state, and I am proud that the Hyundai brand will feature prominently on our campus. I look forward to working with Hyundai leaders to deepen our partnership as we work to develop exceptional leaders and produce new ideas that will shape the automotive industry and advance mobility in the future.”

Georgia Tech said the additional revenue from the Hyundai partnership will allow the school to continue to provide students, alumni, and fans with a world-class experience as supporters of the Yellow Jackets.

“Georgia Tech Athletics is proud to partner with Hyundai as it invests in Georgia Tech and the state of Georgia. This partnership will be truly transformative for Georgia Tech Athletics, both now and for years to come,” said J Batt, director of athletics.

Bobby Dodd Stadium opened in 1913 as Grant Field and was renamed in honour of legendary Georgia Tech coach and athletics director Bobby Dodd in 1988.