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Sponsorship & Marketing

TK Elevator signing opens up Espai Barça partnership programme

The Spotify Camp Nou site pictured earlier this month

Featured image credit: FC Barcelona

FC Barcelona has made vertical transportation and urban mobility company TK Elevator the first signing for a new partnership programme designed to attract firms operating in the B2B and B2C sectors to the Espai Barça venture.

TK Elevator has agreed a five-season deal, running until June 30, 2029, making it an official provider of Espai Barça. As part of this partnership, the Spanish LaLiga football club and TK Elevator will work together to incorporate 69 state-of-the-art elevators and 78 escalators into the new-look Spotify Camp Nou, making what they claim will be a “pioneering mobility experience” for fans who visit the facility.

The partnership between the club and TK Elevator, included in the sponsorship programme for the future Camp Nou, has come about thanks to a number of shared objectives, with the future stadium project as the main focus of the collaboration.

Barcelona said the sponsorship programme created specifically for one of the most important projects in the club’s history will open up new opportunities, both for companies that sell directly to consumers and, as is the case for TK Elevator, for companies focused on the business sector, “taking advantage of the global visibility and prestige of FC Barcelona and the importance of what will be one of the world’s leading stadia”.

Barcelona said the inclusion of TK Elevator mobility solutions in the design of Espai Barça will not only improve the “accessibility and fluidity” of people’s movement within the complex but will also “set new standards” in the integration of sustainable and efficient technologies in the world of sport.

Juli Guiu, vice-president of FC Barcelona’s marketing area, stated: “The partnership with TK Elevator is a step forward in achieving our vision for the Espai Barça project and completing the remodelling works on the future Spotify Camp Nou.

“TK Elevator’s extensive experience in advanced and sustainable mobility solutions is aligned with our philosophy and mission to offer the best experience for all members and fans who visit our facilities.”

Pedro Martín, CEO of TK Elevator, added: “This collaboration underlines our commitment to engineering excellence and our ability to contribute to large-scale and highly significant projects. Espai Barça is the type of project that inspires us to push the limits of innovation in vertical mobility.”

Barcelona has set December 15 as the date for its return to Camp Nou, it was reported last week, as the club detailed plans to develop a new ice sports facility.

Work officially started in earnest on the transformation of Camp Nou in May last year, with Barcelona president, Joan Laporta, stating that the new-look stadium will be “a collective dream for all Barça fans”.

The LaLiga football club is currently competing at the Estadi Olímpic Lluís Companys whilst the most significant renovation work at the Camp Nou is completed, and with Laporta having stated that good progress is being made, a move in date had been targeted for the end of this year.

It was last week reported that Barcelona plans to ask LaLiga that its first league match back at the Camp Nou be played on December 15. November 29, the date of the club’s 125th anniversary, was originally targeted. It is projected that 60% of the Camp Nou’s new capacity of 105,000, or around 63,000 seats, will be available for the first phase of the stadium’s reopening.

On April 14, Barcelona reported that work on the future stadium remains on schedule, with the slabs at ground level for members and fans to walk into the facility soon set to be put into place. At the same time, Barcelona said renovations to the first and second tiers are progressing at a good pace, with over 70% of repairs on the current structure completed, and the inner partition walls already starting to be built.

As a focal point of the wider Espai Barça infrastructure venture, the Camp Nou project will centre on an expansion of the stadium’s capacity from 98,000 to 105,000. The stadium will also be fully covered by a roof, while improvements to maximise its economic potential will be carried out, along with bringing the venue up to date in terms of innovation, technology, sustainability and accessibility.