Scottish Premiership football club Rangers has secured a first for stadia in the country by introducing self-ordering technology for food and beverage at Ibrox Stadium.
Rangers has worked on the venture in collaboration with catering partner Levy UK + Ireland, the sports and entertainment division of Compass Group UK & Ireland. Rangers entered into a wide-ranging partnership with Levy back in June 2022.
Rangers fans will be able to order food and drink using 16 self-order units in the Copland Road Stand, paying with contactless technology before picking up their items from two collection points.
“The introduction of self-order units at Ibrox Stadium is really exciting as the innovative screens maximise the fan experience and evolve ‘matchday’ across all levels,” said Rangers CEO, James Bisgrove.
“The new, user-friendly kiosks are in addition to traditional counter service; the technology has many benefits, including allowing supporters to enjoy quicker service times and being able to order, pre-order and pay for pre-match and half-time food and drink, all in one transaction. It’s another step in our commitment to enhancing the matchday experience for our loyal fans.”
David Hay, managing director of Compass Scotland, added: “We’re committed to providing best-in-class matchday food and beverage experiences at Ibrox Stadium, and so technological enhancements at our venues like this one continue to improve the customer journey, making things simpler and more straightforward for all.
“The new experience is one of the first digital developments across our venues in Scotland, and we’re excited to see customers experience quicker service, allowing spectators more time to enjoy their time at our sites.”
In May, Gordon Ramsay rekindled his association with Rangers through a new partnership between his restaurant group and the club.
Bisgrove in June revealed Rangers is assessing three “medium to long term” options to expand Ibrox. These revelations came after Rangers earlier detailed plans to increase the capacity of Ibrox from the current 50,817 to 51,500, as part of a wider project that will provide improved facilities for disabled fans at the Glasgow venue.
