The Sodexo Live! division of catering and facilities management provider Sodexo has further bolstered its tennis portfolio by agreeing a multi-year deal to become a strategic hospitality partner of the Indian Wells Tennis Garden.
The new relationship will seek to elevate the food, beverage and guest experience at the facility, highlighted by new hospitality offerings for fans and players alike at the annual BNP Paribas Open, the world’s largest combined ATP and WTA two-week professional tennis tournament which is regarded as one of the sport’s leading events outside of the four grand slams.
Located in the heart of the Coachella Valley, the Indian Wells Tennis Garden is a year-round destination featuring 29 world-class tennis courts, including the 16,100-seat Stadium 1, the second largest outdoor tennis stadium in the world.
Sodexo Live! has decades of expertise operating hospitality for global tennis events including the French Open, while also being responsible for premium hospitality package sales for the Australian Open.
In July 2022, Sodexo Live! signed a new agreement with the French Tennis Federation (FFT) to serve as the exclusive marketing partner for the hospitality programmes of the French Open and Paris Masters tournaments.
“We are committed to offering a world-class hospitality experience to all fans and players who visit Tennis Paradise, and our partnership with Sodexo Live! will focus on developing new premium experiences, a first-rate culinary program and fan-focused service,” said Philippe Dore, chief marketing officer at the Indian Wells Tennis Garden and BNP Paribas Open.
“Fans planning their trip to Tennis Paradise this spring should be excited about the variety of new luxury offerings coming to the Indian Wells Tennis Garden thanks to this new partnership.”
The Sodexo Live! team will implement a refreshed strategy around the player and fan hospitality experience at the BNP Paribas Open that intends to maximise efficiency and excellence of service, showcase area cuisine and beverages, and highlight nutrition and sustainability.
“In just over two decades, the Indian Wells Tennis Garden has become a beacon for world-class tennis,” said Belinda Oakley, CEO of Sodexo Live! North America. “We’re honoured to build a hospitality program at this iconic venue, and excited to provide magical moments year after year.”
The next edition of the BNP Paribas Open is scheduled for March 4-17.