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Hospitality

Udinese debuts new sky boxes

Images: Udinese

Images: Udinese

Italian Serie A football club Udinese has unveiled revamped sky boxes at its home stadium.

Eighteen new suites overlooking the pitch were unveiled on Saturday as part of a project designed by architects at Studio Architetture Sordina & Torno Partners in Milan. Furnishings were provided by Friulian furniture company Midj.

As well as the sky boxes, Udinese’s hospitality offering includes the President Club, Manager Club, Ca’di Rajo VIP Club and Executive Club. The suites feature over 600 guests at every home match.

The interior design of the new suites features nods to the club’s heritage and renowned names in Italian cuisine. On non-match days, the suites also serve as venues for corporate and private events.

Products supplied by Midj include seating from the P47 and Dalia collections, Plisse tables, and Pippi coat racks. Midj placed a focus on sustainability during the production and distribution process.

Udinese chief executive Franco Collavino said: “Udinese Club House is now setting the benchmark on the international stage in terms of the best hospitality. We’re not stopping here and we’re always looking for the best options to raise our standards further. In this regard, the revamp of the sky boxes is symbolic of our attention to detail, Michelin-starred catering and top-quality finishing touches, so nothing at all is missing.

“We’re particularly delighted to have carried out this project with exceptional partners such as Studio Sordina & Torno, who I’d like to thank, and Midj, a wonderful company from our region which is a standard-bearer on the global stage in the field of home furnishings and it is also linked to hospitality. This also confirms our connection with the local area and is something else to be proud of.”

Midj president Paolo Vernier added: “For many years, we’ve been working alongside Udinese Calcio, an outstanding club from our region which has received global acclaim, and we’re thrilled that our products have been chosen because they are deemed suitable for this ambitious project. Alongside Studio Sordina & Torno, we looked into solutions that meet the top-level aesthetic and qualitative demands in order to guarantee an unforgettable and comfortable experience for guests.”