#SBS24 next month in Manchester! Welcome Wembley Stadium, Oxford United, Juventus FC, Sodexo Live!, Croke Park, Sviby, Stadio Algarve, Keppie Design, Everbank Stadium, Kulture City, PAM, Duracell/Procell, Trusts Arena, Worldpay, Suncorp Stadium... Join them
Driving your revenues, sustainability and fan experience: #SBS24 – 15th annual TheStadiumBusiness Summit in Manchester on 17-18-19 June

Design & Development

Patriots celebrate Gillette Stadium North End revamp

New England Patriots NFL American football franchise owner Robert Kraft has hailed the completion of Gillette Stadium’s North End renovation project as transformational for the fan experience.

Kraft marked the conclusion of the project yesterday (Thursday) at a ribbon-cutting ceremony attended by a number of the team’s partners, including Anheuser-Busch, Enel, G-P, Gillette, Pepsi, Populous, Suffolk Construction and Ticketmaster.

The $250m (£200m/€233m) project is the largest since Gillette Stadium opened in 2002 and includes the Gillette Stadium Lighthouse, a new 22-storey structure with a 360-degree observation deck open to guests on a year-round basis. The facility will open to the public on October 1.

The project also features the largest outdoor curved-radius videoboard at a sports venue in the country, the G-P Atrium, a new 50,000-square-foot function space overlooking the field and a reimagined Enel Plaza.

Other upgrades have been carried out, including the Ticketmaster entry canopy, a revamped Row of Honor, the Bud Light Celebration Beer Hall and the Pepsi Grab & Go space, while connectivity on the upper concourse has been improved. More restroom capacity, permanent bars and concession locations have also been installed.

“When we built Gillette Stadium in 2002, we were intentional in making sure the space would be able to grow and evolve to meet the needs of our fans,” Kraft said.

“I am proud, that over the last 20 years, our first priority has been to provide the best guest experience possible for all visitors to the stadium and this project will transform and upgrade the fan experience at Patriots games, Revolution matches, concerts and special events for years to come.

“We are grateful to our partners and sponsors for their hard work and dedication on this project and we look forward to welcoming fans home to the renovated stadium this weekend.”