Hospitality

Prudential Center unveils slate of upgrades for new NHL season

Featured image credit: New Jersey Devils

Featured image credit: New Jersey Devils

Prudential Center, home of the New Jersey Devils, has undergone a series of upgrades in time for the start of the new NHL season.

The upgrades cover improved food and beverage experiences, hospitality spaces and technology, with Levy having taken over as the official hospitality partner of Prudential Center and the Devils.

A brand-new Prudential Lounge will serve as an event-level flexible hospitality space, with access provided to assigned premium ticket members. The space will include tables and stations for carving, live cooking, desserts and more.

A new Foundry Bar will also open on the east concourse of the arena, which is nicknamed The Rock. It is hoped the bar will serve as a major social gathering area and reflect the atmosphere of a beer garden and traditional pub.

Additionally, the M Lounge by BMW has undergone renovations that will include added soft and hard goods, as well as an extension of the current space. The Fanatics team store on the east concourse will also be expanded and relocated to the top of the M&M’s Tower staircase.

In partnership with Verizon, the arena will also upgrade its technology infrastructure, which will be supported by 5G internet. Verizon will also work with Levy to implement cashless and touchless purchasing processes for ease of sale at concession stands via new Verizon Aifi Lane and Mashgin technology.

Highlights of the new food and beverage offering will include Jersey Signature dishes such as hand-breaded and tossed chicken tenders, new restaurant partners including Popcorn For The People and Broritos Food Truck, and new automated self-checkout technology on the main concourse.

Levy has also teamed up with Prudential Center and the Devils to create a unique hospitality identity at the arena, which will be introduced at the start of the regular season across concessions, clubs, suites and catering.

Stephen Rosebrook, executive vice-president and general manager of Prudential Center, said: “With the introduction of these new hospitality spaces and arena enhancements, we hope that this brings even more of a sense of anticipation and exhilaration each time our guests step through Prudential Center’s doors.

“The Rock will continue to be a desired marquee destination for Newark and all of New Jersey for many years to come and we know that these new improvements are just the start. Prudential Center will continually serve as a fresh canvas for unforgettable fan experiences, waiting for unique memories to be crafted.”

Andy Lansing, chief executive of Levy, added: “We couldn’t be more excited to partner with Prudential Center to create a new era of food and beverage experiences that prioritise what fans have shared is most important – the restaurants, products, and flavours that are authentically New Jersey.

“That ‘Made in Jersey’ vision, which is so unique and already comes to life in many ways on the ice and throughout the fan experience, has guided how we’ve engaged with the state’s incredible food and beverage communities. We’re beyond proud to honour those partners and tastes at the Prudential Center.”