Featured image credit:
Crypto.com Arena is to open a new Coke Studio music space as part of an expanded partnership between soft drinks giant Coca-Cola and AEG Worldwide.
Coke Studio, which is to open later this year, will be a 3,300 square-foot music studio and event space at the home of the LA Lakers, Clippers and Kings. The first-of-its-kind Coca-Cola experiential space will feature exclusive branded merchandise and product offerings, along with music focused activations and live performances.
The Coca-Cola and AEG Worldwide deal also continues the former’s longstanding founding partner status at Crypto.com Arena and L.A. LIVE, Peacock Theater, and Dignity Health Sports Park. It makes Coca-Cola the exclusive soft drink partner of an increased number of leading AEG Presents music festivals including Coachella Valley Music and Arts Festival and Stagecoach. Coca-Cola will remain the official beverage partner throughout the L.A. LIVE entertainment district and of the NHL’s LA Kings.
“We are delighted to announce the renewal of our partnership with Coke, a brand that has truly become an integral part of our properties,” said Lee Zeidman, president of Crypto.com Arena, Peacock Theater and L.A. LIVE.
“The introduction of Coke Studio, promises to enrich the overall guest experience at Crypto.com Arena, aligning perfectly with our mission to provide our fans with one-of-a-kind experiences. We look forward to building on our many years of successful partnership and creating even more unforgettable moments one sip and one cheer at a time.”
Malcolm Bruni, group director of integrated marketing experiences at Coca-Cola North America, said: “Coca-Cola is thrilled to renew our long-term partnership with AEG. As a pioneer of the sports and live entertainment industry, we are committed to creating moments of Real Magic for our consumers in a way only Coca-Cola and AEG can deliver.”
Share this