The South American Football Confederation (CONMEBOL) has launched a fan zone experience in Rio de Janeiro ahead of Saturday’s Copa Libertadores final, while the Octagon Latam agency has been awarded a contract to organise the opening ceremony ahead of the match at the Maracanã.
The fan zone opened on Rio’s Copacabana beach on Monday and will be in operation until 10pm tomorrow (Friday), the day before the final. The match will be contested by Brazilian team Fluminense and Argentine club Boca Juniors.
The fan zone, which has been provided by the Effect Sport agency, has been built in the shape of the Copa Libertadores trophy. It features an exhibition of the trophy, a museum, a mini stadium, a South American gastronomy area, DJs and other experiences.
Marcelo Vouga, CONMEBOL’s brand experience project leader, said: “CONMEBOL comes, every year, investing a lot in the growth of South American football, and the final of our main club tournament deserves an activation of live marketing of the size of the passion that the fans on this continent have for football.
“Valuing our assets, such as the Copa Libertadores, is an old desire. We were very impressed with Effect Sport’s proposal. Our idea is to take this same concept to the next editions of the event, whether in Brazil or in other cities in South America.”
Meanwhile, CONMEBOL has selected Octagon Latam to deliver the opening ceremony for Saturday’s match, which is set to attract more than 60,000 fans.
More than 470 people will be involved in the ceremony, with Octagon Latam working with dancers, rhythmists, musicians, artists and a production team to create the choreographed show.
Octagon Latam has also partnered with Brazilian event solutions company SP2 Brazil to deliver the ceremony.