Featured image credit: Erin Doering on Unsplash
The Atlanta Braves Major League Baseball team has unveiled a new premium seating offering for the 2024 season.
The Lexus Premium Box is a first-class season lease and hospitality concept for groups of eight to 14 guests, and forms part of the previously announced multi-phase Truist Park renovations.
Additionally, the naming rights for the new premium boxes will tie in with a recently signed partnership with luxury car manufacturer, Lexus. Accompanying the premium boxes will be the Lexus Level, which was previously known as the Terrace (200) Level.
Nineteen Lexus Premium Boxes have been unveiled, located in sections 214, 216, 217, 235, 237, 239, 240, 241 and 242 of the 41,084-capacity ballpark. Each box will feature complimentary premium parking, a private entrance, flexible seating options and unlimited access to the Xfinity Club. Guests will also have the opportunity to select exclusive menu and beverage packages to be delivered to their box, throughout the game.
“We have seen incredible demand for season leases and daily rentals of well-appointed, comfortable spaces for groups to enjoy games and events at Truist Park,” said Jim Allen, senior vice-president of corporate and premium partnerships for the Braves.
“All premium spaces inside the ballpark sold out during the 2023 Braves season. The new Lexus Premium Boxes will help meet this demand while providing a one-of-a-kind experience for partners and groups.”
The Lexus Premium Boxes were developed in partnership with architecture and design firm Rossetti, with Impact Development Management as an advisor.
Season leases for the Lexus Premium Boxes are already sold out, but there is limited availability for daily rentals.
The Braves have also entered into a deal with Ball Corporation to bring aluminium beverage packaging to Truist Park. Ball Aluminium Cups will be available across the venue’s bar locations beginning with the Braves’ home opener against the Arizona Diamondbacks on April 5.
Cups are composed of 90% recycled content, and are lightweight, sturdy, and cool to the touch, providing an elevated drinking experience.
Elsewhere in MLB, Washington Nationals fans will benefit from an improved experience at the 41,546-capacity Nationals Park.
Over the winter, the ballpark received its most significant structural updates since it opened in 2008. At the centre of the project is a brand new 4,780-square-foot main LED scoreboard, as well as a 12-by-102-foot out-of-town scoreboard on the right-centre field wall.
Additional LED boards will be located behind the home plate, and energy-efficient LED field lighting has been installed along with enhanced audio-visual equipment.
A total of 9,000 square feet of signage was replaced during the offseason, with more than 400 new light fixtures installed.
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