Industry News

Lexus takes naming rights to Detroit’s first velodrome

Lexus, the luxury vehicle arm of Japanese car manufacturer Toyota, has acquired the naming rights to an under-construction velodrome cycling facility in Detroit, Michigan, in the US.

Due to open in January, the venue, being built at a cost of $4m (€3.4m/£3.1m), will now be known as the Lexus Velodrome.

The facility will feature a 166m indoor cycling arena, as well as lanes for walking, running and skating, and an infield for exercise classes and other events as it seeks to capture the interest of the wider community.

Once open, the venue will not only become the first velodrome in Detroit, but also only the second in the whole of the US. The Detroit Fitness Foundation is overseeing work on the project.

According to The Detroit News, Dale Hughes, executive director of the Detroit Fitness Foundation (DFF), said: “We are thrilled and honoured to have Lexus as a partner. Their commitment now and in the years ahead supports both the DFF mission and the City of Detroit’s plans to invest in its parks, its neighbourhoods and its people, especially youth.”

Hughes is highly experienced in managing the construction of velodrome, having headed up building projects for more than 20 other venues of this type, including the facility used during the 1996 summer Olympic Games in Atlanta, Georgia.

The cost of the project has been confirmed at approximately $4m and although Hughes confirmed that this will be funded by a private donor, he opted not to disclose their identity.

Mark Nazario, general manager of Lexus Central Area, also said in a statement: “Lexus is committed to giving back to the local community and we are proud to be the naming rights sponsor of the complex.

“We look forward to being a part of the positive impact the complex will have on community members and metro Detroit.”