Industry News

Rotherham United extends with stadium naming rights partner

English League One football club Rotherham United has struck a five-year extension to its stadium naming rights deal with AESSEAL, a specialist in the design and manufacture of mechanical seals and support systems.

The 12,000-seat venue has been known as AESSEAL New York Stadium since November 2014 and this identity will now continue through to May 2023.

AESSEAL has its global headquarters in the South Yorkshire town and is a major employer in the local region.

Chris Rea, group managing director and founder of AESSEAL, said: “We have seen first-hand how the club is run by (chairman) Tony Stewart and the senior management team, and we are very proud for our brand to be strongly associated with Rotherham United.

“We have enjoyed a productive and healthy relationship with the chairman for many years, and I am proud that as a company who are based in the town, we can put something back into the football club and community of Rotherham.

“The stadium itself, is one of the finest in the region and it is something that the people of Rotherham can be really proud of. AESSEAL are certainly proud to have our name on one of the most distinctive and iconic venues in the town.”

Rotherham United has called AESSEAL New York Stadium its home since the venue opened in July 2012.

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