Industry News

Levi’s Stadium to open premium hospitality space

NFL American football team the San Francisco 49ers will introduce a new field-level, premium hospitality space at Levi’s Stadium that will be known as the IdentoGO by Idemia Green Room.

The ultra-exclusive space will open during the 2018 NFL season and include access to 24 plush, red recliners and in-seat delivery service to seats. The 49ers said the space will feature seats “as close to the action as any in the NFL”.

The space will be situated adjacent to the players tunnel at Levi’s Stadium in an area that has previously served as the green room for concerts at the venue. The space will feature Levi’s Stadium concert posters for artists such as Coldplay, Taylor Swift and the Grateful Dead, along with the ‘Gold Moments at Levi’s Stadium Informational’ wall-art exhibit that will showcase the high-profile music events to have been held at the stadium.

“With Idemia’s IdentoGO business unit headquartered in Music City and the connection this space has to all the great concert tours that have come through Levi’s Stadium, we wanted to collaborate on a premium space and experience that would be unique to a sports and entertainment venue,” Brent Schoeb, the 49ers’ vice-president of corporate partnerships, said.

“The club will be fully appointed – with a stylish, music-themed décor paying homage to the legends who has played the venue, from Beyonce to U2 – and the temporary box seats in place for 49ers games will combine for our fans the comfort of watching from their living room with the excitement of sitting on an NFL sideline.”

Levi's Stadium

The 49ers said that availability for the space will be “extremely limited”, although its corresponding field boxes behind the south-end zone will be mirrored on the north end of Levi’s Stadium with 40 more recliner seats.

The north-end field box section will provide ticket holders with gameday hospitality access to the Michael Mina Tailgate, featuring an all-inclusive premium food and beverage experience.

Guests in the IndentoGO by Idemia Green Room will benefit from exclusive behind-the-scenes access to 49ers players entering and exiting the field via the tunnel. Ticket holders will use the same tunnel to access the field boxes that feature what the 49ers claim are the most comfortable seats at Levi’s Stadium. The boxes will include leather recliner seats situated in clusters of four with personal video monitors.

Charles R. Carroll, senior vice-president of Idemia, added: “We are pleased to sponsor the premium experience that the new green room and the field seats will provide to special visitors of Levi’s Stadium, much like the way TSA Pre✓ offers a VIP experience at airport security.

“The level of sophistication the 49ers and Levi’s Stadium brings to their business practices, technology and innovation makes them one of our key partners.”

The 49ers signed a multi-year partnership with IdentoGO by Idemia in 2017. The company holds naming rights to Levi’s Stadium’s security operations and enforcement hub, which is known as the IdentoGO Security Center by Idemia. The partnership is designed to promote and implement identity and security services from IdentoGO.

Images: San Francisco 49ers