Spanish LaLiga football club Barcelona has launched its analytical ticket sales model in an effort to better manage the marketing of ticket sales to boost attendance.
The Catalan club announced the changes to its Seient Lliure ticket resale programme in October.
The update will calculate the number of tickets available for non-season-ticket holders to purchase for any given match day, with the number based on data gathered from the last five years. The platform will also take into account the opposition team, the scheduling of the match and the likely weather conditions.
Barcelona has also partnered with 3D Digital Venue to boost its ticket sales using its interactive three-screen, 360-degree 3D seat view.
Read the full story on our sister site TheTicketingBusiness.com.
Image: Barcelona FC