Australian NRL rugby league club the Parramatta Eels has teamed up with TLA Australia and Game Changer MVP as it seeks to provide a world-class fan experience at the soon-to-open Bankwest Stadium.

Game Changer MVP specialises in sports entertainment, interactive gaming and innovative marketing, while TLA Australia is a sports marketing agency with global experience in event ownership and execution. Both companies will work with the Eels across all aspects of in-stadium big screen, LED and IPTV production.

The Eels become the first Australian sports club to work directly with TLA Australia and Game Changer MVP.

Eels chief executive Bernie Gurr said: “TLA Australia and Game Changer MVP will also provide our corporate partners and sponsors the opportunity to be showcased through industry leading game day production and innovation. This will ensure that Parramatta Eels will be at the forefront of sponsor and partner activation in both the NRL and Australian sport.”

The Eels join the likes of the Dallas Cowboys, Golden State Warriors and Atlanta Braves in partnering with Game Changer MVP.

The 30,000-seat Bankwest Stadium is due to open next month. As well as hosting Eels matches, it will serve as the home of A-League football team the Western Sydney Wanderers.

The stadium will feature Australia’s first safe-standing terrace and the steepest stands in the country.

Image: Parramatta Eels