Sports and entertainment giant AEG has confirmed plans to establish its Asian headquarters in Singapore and has named Matthew Lazarus-Hall as senior vice-president of AEG Presents in the Asia-Pacific region.

Lazarus-Hall (pictured) will oversee all touring, festivals and sports for AEG Presents across the Pan-Asian region in his newly-created position. He will be based in AEG’s new Asia-Pacific headquarters in Singapore and will report to Adam Wilkes, president and chief executive of AEG Asia.

Lazarus-Hall joins AEG with 25 years of experience working in the live entertainment business, with his consulting business Uncommon Cord running a number of major events across Australia.

He also served as chief executive of Chugg Entertainment for 12 years and as chief executive of CMC Rocks, Australia’s leading country music festival. Other roles have included senior leadership positions at Australian ticketing agency Ticketek and overseeing marquee events such as the Sydney Olympic Games and the Rugby World Cup.

AEG has also confirmed the appointment of Taylor Agisim as vice-president of business development and Ryan Sandilands as vice-president of global partnerships.

Agisim rejoins AEG having worked for the company in Shanghai in 2011 and 2012 and most recently working with FLASH Entertainment in Abu Dhabi. He will concentrate on further expanding AEG’s presence in the Asia-Pacific region.

Sandilands has over 20 years of partnership experience having held executive positions across Europe and Asia at Cirque du Soleil, Octagon and the Women’s Tennis Association.

Wilkes said: “With decades of experience in promoting world-class entertainment in the APAC region, Matthew was the ideal executive to lead our growing team. We are thrilled to welcome him, as well as Taylor and Ryan, into the AEG family.

“The move to Singapore is precipitated by our continued growth across Asia and Australia. It’s the epicentre of business in the region and establishing AEG’s roots in the city solidifies our commitment to our partners and our growing business.”

The news of the appointments was first reported by Billboard magazine last week.

AEG has moved to expand in Asia over the past 12 months by partnering with The Mall Group, Thailand’s leading retail and entertainment complex developer, to build two new arenas in the capital of Bangkok.

AEG also partnered with CJ LiveCity to build a new 20,000-capacity arena in Seoul, South Korea. The planned complex will include a studio space, a K-pop-themed entertainment district and waterfront park.

Image: AEG