#SBS24 next month in Manchester! Welcome Wembley Stadium, Oxford United, Juventus FC, Sodexo Live!, Croke Park, Sviby, Stadio Algarve, Keppie Design, Everbank Stadium, Kulture City, PAM, Duracell/Procell, Trusts Arena, Worldpay, Suncorp Stadium... Join them
Driving your revenues, sustainability and fan experience: #SBS24 – 15th annual TheStadiumBusiness Summit in Manchester on 17-18-19 June


Ashton Gate expands cashless offering

English Championship football club Bristol City has detailed plans to introduce more cashless sales points at Ashton Gate following a successful phased rollout.

Ashton Gate began the phased rollout at Bristol City’s home match against Millwall on December 10 as part of plans to improve service times during peak periods on match days.

The club will now be introducing more cashless outlets across the stadium. Bristol City has compiled data that shows the cashless sales points have resulted in an increased speed of service, with the club stating that the initiative is helping to combat large queues at peak times and in turn provide a better service for fans.

Cashless sales points were introduced in the fan village and hospitality areas during the first phase. During the second phase, which begins next month, more of the cub’s internal concession units and hospitality sales points will move to a cashless operation.

All of the club’s external concession units will also become fully cashless, while the ticket office will introduce cashless sales points. The stadium’s coffee shop and retail shop will remain unchanged during the second phase of the rollout.

Cashless stadia are becoming more commonplace for sports teams, with Arsenal the most recent club to join the drive.

Image: Bristol City