Climate Pledge Arena, Seattle Kraken enter NFT market with Orange Comet

NHL expansion franchise the Seattle Kraken and its new home, Climate Pledge Arena, have delved into the digital sports memorabilia space by agreeing a multi-year partnership with Orange Comet.

The full-service NFT (non-fungible token) production and promotion company, which specialises in art, sports, and entertainment, will unveil its first ‘drop’ of NFTs under the new deal on December 20.

The inaugural limited-edition collection will comprise of seven “innovative, mysterious, and intense designs capturing the essence of the Kraken brand”. The drop will include a mystery NFT that will reveal itself to the owner after purchase.

There will also be unique real-world opportunities where fans can win tickets, behind the scenes experiences and autographed Kraken Jerseys. The NFTs will be available for purchase at a variety of price points starting at $50 (£38/€44).

“The Seattle Kraken have done an incredible job creating compelling imagery to visually represent their brand,” said Dave Broome, CEO of Orange Comet. “We’re thrilled to collaborate with them and bring our dynamic and innovative approach to create the Kraken’s first ever NFT collection allowing their passionate fans, as well as hockey fans worldwide, to own a piece of history.”

The partnership will support both Orange Comet’s and Seattle Kraken’s missions to maintain integrity around being carbon neutral. Orange Comet uses the eco-friendly Avalanche Blockchain, which is the fastest smart contracts platform in the blockchain industry.

Climate Pledge Arena, which opened its doors in October, is the world’s first net-Zero Carbon Certified arena in the world – registered to be verified carbon neutral by the International Living Future Institute, meaning it is powered solely via renewable energy sources.

In support of its sustainability goals, the Kraken and Climate Pledge Arena will donate a portion of proceeds to One Roof Foundation’s environmental justice pillar to support and elevate the voices of the communities disproportionately impacted by climate change.

“The Seattle Kraken and Climate Pledge Arena have been innovating since day one and take pride in the different ways we connect with our fans,” said Todd Humphrey, senior vice-president of digital and fan experience for the Seattle Kraken.

“Being able to call a tech forward city like Seattle home makes partnering with Orange Comet for this Kraken NFT drop an easy choice. We are so excited to see these one-of-a-kind items come to life as another way fans can be a part of this historic inaugural season.”

Image: Seattle Kraken