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Tech Stack: Real Madrid, Gillette Stadium and more

Featured image credit: Real Madrid

Real Madrid debuted a new 360-degree video scoreboard at the Santiago Bernabéu during last weekend’s El Clásico match against Barcelona.

The scoreboard has been provided by Daktronics as part of a multi-year agreement signed between the two parties back in April 2022. The screen is suspended from the roof and runs around the entire perimeter of the pitch.

The screen measures 6.5 metres high at the sides and corners of the stadium, and 11 metres high in the ends behind the goals. The eight-degree inclination of the structure forms the shape of a truncated cone instead of a cylinder.

Real Madrid has also installed 10 large rear screens to provide all the content and information for spectators in the upper tiers of the stadium.

Daktronics has also partnered with Venues Canberra, which manages GIO Stadium and Manuka Oval, to fit LED video displays at the two venues.

The installation was completed by Kydan Pty. Ltd and the video displays are located at the northern end of each venue. GIO Stadium is home to the NRL’s Canberra Raiders and Super Rugby’s ACT Brumbies, while Manuka Oval is mainly used for cricket and AFL.

Digital twin technology company Team 3D has partnered with Kraft Sports and Entertainment and The Kraft Group to build a digital twin of Gillette Stadium and Patriot Place.

Gillette Stadium is home to the NFL’s New England Patriots and Major League Soccer team New England Revolution, while Patriot Place is a shopping, dining and entertainment destination located adjacent to the stadium.

Team 3D has created a virtual replica of the entire campus, which will be leveraged by The Kraft Group and Kraft Sports and Entertainment for a range of internal uses, with the aim of enhancing year-round venue operations.

Elsewhere in the NFL, the Detroit Lions have announced a new partnership with Verizon, which will serve as the team’s official 5G network and presenting sponsor of the halftime performance at its annual Thanksgiving game.

Verizon will provide connectivity services to improve venue operations and enhance the fan and stadium experience for the next three years. Verizon already provides wireless infrastructure at Ford Field.

Integrated payments and commerce technology company Shift4 has expanded its partnership with Major League Baseball’s Chicago White Sox to include ticket sales.

Shift4 will power payments for ticketing transactions through its integration with Ticketmaster. The company also powers transactions for the White Sox across Guaranteed Rate Field’s food and beverage concessions, parking, retail and restaurant locations.

League One football club Cambridge United has announced that LED perimeter advertising technology will be introduced at the Cledara Abbey Stadium for next season.

The technology will be provided by Pioneer Group and will seek to enhance the supporter experience and provide new branding opportunities for sponsors and partners. The system will be introduced along the perimeter of the Main Stand.

The upcoming Basketball Champions League Final Four event in Belgrade will set a first for an international club competition, with games set to be played on a glass floor equipped with LED panels.

All four games from the tournament, which takes place from April 26-28, will be played on the ASB GlassFloor, which was first introduced in July 2023. The system was tested at the FIBA U19 Women’s Basketball World Cup and was also used at the Basketball Bundesliga season opener in September.