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Design & Development

First wave of upgrades complete at Crypto.com Arena

Images: AEG

Crypto.com Arena has announced the completion of the first phase of renovations to the Los Angeles venue that is home to the NBA’s Lakers and Clippers, the NHL’s Kings and the WNBA’s Sparks.

The new amenities and renovated areas debuted as the Kings opened their 2022-23 NHL season with a 4-3 home defeat to the Vegas Golden Knights yesterday (Tuesday). Among the new and re-imagined arena locations now accessible to guests are an expanded and reimagined Chairman’s Club that will provide select season ticket members and VIP guests new benefits and experiences at Crypto.com Arena’s most private and sought-after location before, during, and after events.

Audiovisual systems manufacturer Daktronics has already detailed how it manufactured and fitted new end-wall visual displays and more than 3,000 linear feet of ribbon displays at Crypto.com Arena in time for the new NBA and NHL seasons. Crypto.com Arena has also become the latest major venue to incorporate Amazon’s frictionless Just Walk Out technology through two new grab and go locations.

Toshiba, a founding partner of Crypto.com Arena, has also been involved in the technology upgrades. Three levels of ribbon boards that are more than 3,000 linear feet of versatile video displays can be programmed uniquely for each team and event.

Two new giant LED wall video displays, measuring approximately 21 feet high by 65 feet wide each, are capable of variable content zoning allowing each to show one large image or to be divided into multiple zones to show any combination of live video, instant replays, statistics, graphics, animations and sponsorship messages.

Elsewhere, a redesigned and upgraded Impact Sports Bar & Grill on the main concourse will offer guests new food and beverage menus. Improvements to the main concourse are marked by an entirely new arrival experience, as well as upgrades to the upper-level concourse including remodelled refreshment stands offering new food selections among other fan amenities on each level.

The Chairman’s Club

The arena’s premium and suite level entrances and concourses have also been refreshed in what is part of a comprehensive three-year renovation project. Michele Kajiwara, senior vice-president of sales, premium and event services at Crypto.com Arena, said: “At Crypto.com Arena, premium memberships are ‘More Than A Seat.’

“They go above and beyond the games and events that are the foundation of standard sports and entertainment memberships. We pride ourselves in offering our members money can’t buy experiences, and exclusive events.”

In August, it was announced that Crypto.com Arena – formerly the Staples Center – and the adjacent L.A. LIVE Xbox Plaza were set for a nine-figure renovation project that will see an overhaul of hospitality and enhancements to the venue, entry and plaza areas.

Announced by owner AEG, the comprehensive slate of renovations is scheduled for completion in the fall of 2024. The second phase of the project will include a refresh of the arena’s premium and suite level entrances, concourses throughout the venue as well as the locker rooms of the Kings and Lakers.

In phase two, the venue will benefit from a reimagined City View Terrace with flexible indoor-outdoor dining and entertainment experiences that looks out upon the downtown Los Angeles skyline.

Crypto.com Arena’s first-ever multi-level Tunnel Club will be completed, featuring new hospitality spaces and an exclusive event level viewing experience that offers select season ticket members and other VIP guests a personal backstage window to watch players and performers as they enter and exit their locker rooms. The arena’s first-ever main concourse suites will provide guests with premium seating’s closest view of the action on the court, ice or stage.