Research from not-for-profit agency Marketing Manchester has revealed that the estimated impact of Emirates Old Trafford’s major events in 2022 equates to a £27m (€31m/$32.2m) boost to the local economy.
Marketing Manchester’s aim is to promote Greater Manchester in the UK and on the international stage. The agency has worked with Emirates Old Trafford, the home of Lancashire Cricket Club, to evaluate a range of economic-related impacts associated with staging sporting and entertainment events.
Figures have been calculated using the EventImpacts Toolkit and based on the number of visitors to Emirates Old Trafford’s highest attended events this year.
These events included four sold-out concerts featuring performances from The Killers, Harry Styles and the Red Hot Chili Peppers, as well as international cricket matches and domestic T20 and Hundred fixtures. In excess of 325,000 guests were welcomed to the stadium.
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