SoftBank pens five-year naming rights deal for Nagasaki Stadium City

Featured image credit: Nagasaki Stadium City

Featured image credit: Nagasaki Stadium City

Japanet Holdings Co., Ltd. and SoftBank Corporation have announced an information and communications technology (ICT) partnership for the Nagasaki Stadium City Project.

SoftBank, with its cutting edge technology and telecommunications network, will use its expertise and smart city infrastructure in the Nagasaki Stadium City. The company will aim to create new values for the next-generation stadium while establishing a new model for the creation of local economic activity by utilising data in effective stadium management and through stimulating consumer demands both within and around the facility.

As part of the new partnership, SoftBank has obtained the naming rights for the stadium for five years from 2024 to 2028. The stadium will be named “PEACE STADIUM Connected by SoftBank” after completion.

Japanet Group is aiming to commence operation of the Nagasaki Stadium City in 2024, a project consisting of the main stadium and adjoining complex including an indoor arena, offices, hotel, and commercial complex. Both companies will move forward in cooperation to build the network infrastructure that will become the foundation of the smart city.

Specifically, SoftBank and their group companies will work together in creating the Stadium’s 5G network, WAN, LAN and Wi-Fi. The network is said to be the base for inter-connecting all kinds of things within the complex. For instance, customers who purchase season tickets will receive an exclusive SSID to enjoy the facility’s Wi-Fi services.

Part of the network planned by Japanet Holdings is a Nagasaki Stadium City-dedicated smartphone app which will provide users with special supporter experiences, with services such as stadium F&B order/pickup and parking/locker availability notifications. A futuristic “Autonomous Stadium” is also on the drawing board where AI uses data from the facilities to optimise the flow of people and to actively encourage customer movement by providing mutual referral system. In addition, sensors installed in the Stadium City will collect human flow data and analyse it in the Smart City platform. During crowded peak times information signage and app notifications will direct people to avoid bottlenecks making the Stadium City a place where people can spend time leisurely.

The human flow data will allow the Stadium City to optimise customer guidance, security and cleaning staff placement. IoT sensors will be placed to monitor toilet and amount of garbage placed in the bins so that the data can be visualised to optimise cleaning frequency, leading to a more effective operation of the facility.

Article provided by THE STADIUM HUB