London’s Twickenham Stadium will be transformed into a golf course this summer through a partnership with US-based Stadium Golf Tour and the Maverick Sports & Entertainment agency.
The tour will take place throughout the summer and include five other stadiums, with Twickenham to house a course from June 8-11. The stadium expects upwards of 7,000 golfers to sample the nine-hole course.
The tee boxes at Twickenham will be situated on specially constructed platforms around the stadium bowl. Players will then hit shots onto the related green located on the pitch, with a self-scoring system, ranging from eagle to double bogie, depending on how close to the hole they get.
In addition to the nine-hole course, golfers will also receive access to The Clubhouse, with booking options to offer access to golf simulators, a putting and chipping challenge, a hitting platform and tours of the England Rugby changing rooms. Twickenham is also building additional hospitality packages into the experience.
Tickets for the tour will go on pre-sale to Twickenham Stadium subscribers at 9am on March 30, and on sale to the public at midday on the same day.
The partnership has been signed after Stadium Golf Tour last month teamed up with Maverick S&E as part of plans to expand beyond the US and into the UK marketplace.
Stadium Golf Tour reimagines sports venues as nine-hole golf courses, with its 2023 season commencing this month with events at Arizona State University’s Sun Devil Stadium and Louisiana State University’s Tiger Stadium. The company plans to host seven events across the US before heading to the UK.
Nils Braude, managing director at Twickenham Experience Limited, said: “This is an incredible partnership, which will turn an 82,000-seater stadium into a visionary, powerful and exciting golf course. We’re delighted to form a pivotal role in such an innovative tour. Everyone at Twickenham will make sure we play our part by offering great hospitality and experience to every one of the golfers that comes and plays at the Home of England Rugby.”
Stadium Golf Tour president Michael Wiggins added: “We wanted to kick off the UK tour by going to some amazing stadiums with a great fan base. So Twickenham Stadium is right on top of the list.”