Real Betis and Crypto Blockchain Industries (CBI) are to develop a virtual universe dedicated to the high-flying LaLiga club within the French technology company’s Football at AlphaVerse (FAV) platform.
According to a statement issued by the partners, fans entering Betis’ digital world will be able to move through different 3D spaces, including a digital replica of the club’s the Benito Villamarín Stadium and the city of Seville itself. Visitors will also be able to purchase both digital assets and real products and services.
The metaverse, which is due to go live ahead of the 2023-24 season, will be developed through the technical collaboration of 60 specialised studios in the video game and Web3 sector.
The partners said the ‘Football at AlphaVerse’ platform will offer fans of the club a space to meet, get to know each other, entertain themselves and get information.
Ramón Alarcón, chief executive of Real Betis, said: “The number of companies that want to link their brand to Real Betis continues to grow and that satisfies us enormously. We are also talking about an international, modern and innovative company that aims to recreate a great Betic digital universe that everyone fits in. It will undoubtedly be a good opportunity for all our followers to enjoy new experiences from a different point of view. of different view.”
Betis, who are currently fifth in the LaLiga table, play at the 60,000-capacity Estadio Benito Villamarín.
CBI chief executive Frédéric Chesnais said: “We are delighted to unite our brand with a great club and look forward to harnessing the power of technology to drive innovation in the sports industry and, most importantly, improve the fan experience while maintaining the essence of this great club and its fans.”