Tech Stack: LaLiga, Vindico Arena and more

Featured image credit: LaLiga

LaLiga, the organising body of the top two divisions of Spanish football, has teamed up with sports startup accelerator SportBoost to launch a new programme called Meet LaLiga.

Meet LaLiga will seek to promote technological solutions that operate under generative artificial intelligence models, as well as other AI solutions that can contribute to improving the sports industry.

All startups are invited to apply to take part in Meet LaLiga, with the deadline for receiving proposals set for June 16. Following the deadline, an analysis and selection process will be opened where up to five solutions may be winners.

The winning entrants will be invited to exclusively participate in the Meet LaLiga event, an interactive session where they can present their projects and interact with decision makers from LaLiga and SportBoost. The league may consider carrying out a pilot programme with the winning companies that provide a differential and disruptive concept.

South Wales-based technology company Vindico has acquired naming rights to Ice Arena Wales, home of the Cardiff Devils Elite Ice Hockey League team.

The six-figure, five-year deal officially renames the venue as the Vindico Arena. Vindico will benefit from extensive brand exposure across the arena as part of the deal.

Vindico, an existing sponsor and technology partner of the Devils and the arena, will now take over all internal tech at the venue and implement digital changes to enhance the staff and fan experience.

Deutsche Bank Park, home of German Bundesliga football club Eintracht Frankfurt, is set to pilot the use of Citybot, a robotic vehicle that can deliver food and drink to fans.

The vehicle is also capable of picking up litter. Eintracht’s technology subsidiary has supported testing of Citybot and the club is set to trial the technology at Deutsche Bank Park in November.

The trial will not take place on match days as the large crowds would overwhelm the vehicle.

Gaming products manufacturer HyperX has renewed a naming-rights agreement with Allied Esports for the HyperX Arena Las Vegas, which is located at Luxor Hotel and Casino on the Las Vegas Strip.

The new multi-year deal will grant HyperX continued branding and signage rights both inside and outside of the arena, as well as across venue promotions, content and social media platforms. HyperX will continue to work with Allied Esports on a range of co-branded experiences focused on growing their respective gaming and esports communities.

As part of the agreement, HP Inc. OMEN PCs and monitors will be used to retrofit and update the gaming zones at the arena to enhance the overall experience for gamers. HyperX will also continue to provide gaming headsets, keyboards, mice and mouse pads, and USB microphones for esports tournaments, special events and gamers visiting the arena.