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Food & Beverage

MCC taps sustainable Re:Water brand for Lord’s

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Marylebone Cricket Club (MCC) has unveiled the Re:Water brand as the official water supplier to the club and historic London stadium Lord’s.

Claiming to be the world’s first spring water that comes in a bottle made from 100% recycled aluminium, Re:Water will sit at the heart of the MCC’s sustainability objectives, the club said.

Re:Water has served as the preferred supplier to some of the most high-profile sustainability events globally, including the G7 Summit in Cornwall and COP26 in Glasgow in 2021. Re:Water is also part of the Race to Zero carbon-neutral drive, which aligns with the club’s own sustainability targets.

“At MCC, we are taking sustainability seriously, and we believe this new and exciting partnership with Re:Water signals our intent,” MCC commercial director Andy Muggleton said. “No waste has been sent to landfill from Lord’s since 2010, and no single-use plastic water bottles will now be sold at Lord’s, with Re:Water providing a reusable and sustainable alternative to take advantage of the 30 water refill stations across the ground.

“Lord’s is the Home of Cricket, and we are responsible for future-proofing for generations to come. We believe that Re:Water aligns with our values and will not only reduce overall waste but contribute towards MCC’s commitment to being a net zero carbon club.”

As part of the association, the two parties are exploring licensing opportunities to create Lord’s and MCC-branded water bottles.

The length of the deal with the brand, which has bottled its water at source in the English county of Herefordshire since launching in 2019, was not disclosed.

Re:Water co-founder Matt Crocker said: “As a brand focused on sustainability we are thrilled to be partnering with Lord’s to aid their ambitious environmental goals. Their members and visitors will be able to refill our bottles across the venue to enjoy during matches and on their journey home – eliminating thousands of single-use containers every match day.”