Fan Experience

TP Vision to enhance digital experience at revamped Camp Nou

Featured image credit: FC Barcelona

Digital entertainment company TP Vision has agreed a deal to provide screens and digital signage solutions for the revamped Spotify Camp Nou as part of a wide-ranging partnership with LaLiga football club FC Barcelona.

TP Vision, which designs, manufactures and sells Philips TV, Philips Sound and AOC Audio products, will serve as a main partner of Barcelona in the TV, display and sound services category.

As part of the deal, TP Vision’s Ambilight TV brand will become Barcelona’s sleeve sponsor, starting from this weekend. Barcelona players will also have the chance to be brand ambassadors and experience TP Vision products first-hand.

Financial terms of the deal were not disclosed but Spanish newspaper Mundo Deportivo reported that the agreement will run for an initial three years with the option of two more. The deal will be worth €8m (£7m/$8.6m) in the first season, with this increasing to €10m in the second year, €12m in the third season, and potentially €14m by the fifth season for a total value of €56m.

Barcelona said that TP Vision’s provision of screens and digital signage solutions will help transform the Camp Nou into one of the most innovative venues in Europe.

Juli Guiu, vice-president of Barcelona’s marketing department, said: “We are very proud to welcome TP Vision as a new main partner of FC Barcelona. Barça has always stood out for its commitment to the search for excellence, both on and off the pitch, and this agreement is a new success in this sense because it allies us with a world-leading company in the field of electronics and audiovisual technology. 

“This is a giant step forward in the commercial strategy of FC Barcelona at the hands of a multinational that, thanks to its Ambilight TV technology, has turned the match experience into a captivating and highly satisfying journey for millions of fans who follow football from home.”

The capacity of the Camp Nou will increase from 98,000 to 105,000 as part of a revamp of the stadium that will require Barcelona to spend the 2023-24 season at the Estadi Olímpic Lluís Companys.

Last month, Barcelona finalised €1.45bn of financing to complete the Espai Barça project, which will also include a new Palau Blaugrana arena and the wide-ranging Campus Barça development.