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Sponsorship & Marketing

Unipol lands naming rights to Milan arena

Featured image credit: Unipol

Forum di Milano, a multi-purpose arena in the Italian city of Milan, has taken on a new name as part of an agreement with financial services company Unipol.

The 15,800-capacity venue will be officially known as Unipol Forum until December 2026. The deal includes the option of a one-year extension until the end of 2027.

Unipol agreed the deal with Forumnet, which owns and manages the facility. Unipol will benefit from extensive brand exposure around the arena as part of the deal.

The Forum is one of the leading arenas in Italy and is part of the European Arenas Association (EAA). The arena serves as the home of basketball team Olimpia Milano.

The Forum has previously been sponsored by financial services group Mediolanum. The arena has hosted games at international basketball, ice hockey and volleyball tournaments and will be a host venue during the 2026 Winter Olympics, staging figure skating and short track events.

Unipol also sponsors Bologna’s Unipol Arena, an 11,000-capacity facility that is used for basketball and other events.