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Hospitality

France Galop retains Quarterback as hospitality partner

Spectators take in the 2022 Prix de l’Arc de Triomphe

Quarterback has secured a three-year extension to its contract as the official hospitality agency of France Galop, the country’s governing body of flat and steeplechase horse racing.

Quarterback’s new deal will run through until 2025, with a remit to develop and grow France Galop’s hospitality programmes as the organisation seeks to “strengthen the experience at the heart of its events and on its racecourses”.

The agency will be involved in Galop’s showpiece events, including the Prix de l’Arc de Triomphe at Longchamp Racecourse; JeuXdi by ParisLongchamp, which combines horse racing with live music events; and the Prix de Diane at Chantilly Racecourse.

Quarterback has offices in Paris and Marseille and works an official agency in France for events such as rugby union’s Six Nations and Top 14 final; the French Open tennis grand slam at Roland-Garros and Paris Masters ATP Tour Masters 1000 tournament; and the 2023 Rugby World Cup, which is being hosted in the country later this year.