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Sponsorship & Marketing

Pavilion renamed ‘Seat Unique Pavilion’ in Headingley’s premium ticketing expansion

Featured image credit: Seat Unique

Seat Unique has today announced that the iconic Carnegie Pavilion and Media Centre will now be known as the Seat Unique Pavilion, reflecting a new era of exceptional fan experiences at the Headingley Stadium.

This marks a significant milestone in Seat Unique’s partnership with Yorkshire County Cricket Club, which began in 2022 when Seat Unique signed an exclusive four-year partnership to become the club’s official online premium ticketing and hospitality sales platform. This extended agreement will see the further expansion of the premium ticketing category inside Headingley Stadium, solidifying Seat Unique’s commitment to increasing access to even more premium experiences for fans.

The partnership was announced just ahead of Headingley this week hosting the third Ashes Test between England and Australia.

Robin Sherry, chief executive and founder at the the premium ticketing marketplace for live events, said: “We are thrilled by the incredible success of our partnership with Yorkshire CCC. The addition of the Seat Unique Pavilion to the premium ticketing offering at Headingley further exemplifies our commitment to opening up access to unparalleled fan experiences.”

Head to our sister site TheTicketingBusiness.com for the full story.