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Tech Stack: Allegiant Stadium sets record for checkout-free stores

Featured image credit: Cornfield948/CC BY-SA 3.0/Edited for size

Checkout-free technology platform Zippin has opened six new stores at Allegiant Stadium, home of the NFL’s Las Vegas Raiders.

The stores have been launched in collaboration with Levy, the stadium’s hospitality partner, and will complement the existing four Zippin Lanes that were fitted last season. Allegiant Stadium is now the first location in the world with 10 checkout-free stores.

The Raiders posted an 86% growth in per-store revenue last season, with a 78% increase in per-capita spending. There was also a 4% expansion in basket size.

Raiders president Sandra Douglass Morgan said: “We had such success with our first four Zippin Lanes that we decided to expand our investment after just a few home games. We’re committed to being at the forefront of technology that delivers exceptional gameday experiences and proud to be a pioneer with checkout-free technology as adoption continues to gain speed throughout the sports industry.”

The checkout-free technology will be on full display during next year’s Super Bowl at Allegiant Stadium.

T-Mobile delivered a number of 5G upgrades at Seattle’s T-Mobile Park ahead of Major League Baseball’s All-Star celebrations at the stadium earlier this week.

Stadium-wide 5G enhancements were made at the home of the Seattle Mariners, which T-Mobile has sponsored since 2019. The latest upgrades now cover virtually the entire ballpark, with 2.4 Gbps+ peak speeds achievable. More permanent and capacity upgrades were also delivered across the Greater Seattle area.

Estadio BBVA in Monterrey, Mexico has been fitted with a new state-of-the-art LED sports lighting system ahead of the 2026 FIFA World Cup.

The system has been fitted by Musco Lighting and will enable dimming, reduce energy consumption by more than 40 per cent, and enhance the fan experience with colour-changing light shows.

The system will also include luminaire assemblies mounted on the stadium’s roof structure with specially designed equipment. Estadio BBVA has been selected as a host stadium for the 2026 World Cup, which Mexico will stage alongside the US and Canada.

Musco Lighting has also been selected to deliver a new lighting system at SECU Stadium, home of the University of Maryland’s American football team.

The system is equipped with colour-changing lights and a variety of Show-Light Pro Venue special effects features. Choreographed LED lighting sequences will be added to key moments during home games at the stadium.

League Two football club Wrexham has entered into a wide-ranging partnership with technology company HP.

As the club’s global technology partner, HP will deliver services to support Wrexham’s ongoing redevelopment of the Racecourse Ground. The company’s logo will also appear on the sleeve of Wrexham’s shirts during the 2023-24 season.

HP technology will be used throughout the club and across back-office functions. Wrexham will also work with HP to improve the fan experience on match days.

Softjourn, a full-cycle consulting and software development company, has unveiled enhancements to its venue mapping tool.

Two new functionalities, whole table booking and orphan seat prevention, will seek to improve the ticketing experience for event organisers and guests.

Whole table booking will allow event organisers to sell a complete table of tickets together, while orphan seat prevention will ensure that all sold seats are grouped together, eliminating the risk of leaving single seats unsold.