Tech Stack: Edgbaston, Commanders, PSV and more

Featured image credit: Edgbaston

Edgbaston Stadium and Warwickshire County Cricket Club have entered into a partnership with IT services provider Intercity Technology to support the venue’s regeneration plans.

Intercity will provide Edgbaston with managed IT and customer service solutions to support the delivery of the venue’s masterplan to create a mixed-use development.

During the recent Ashes Test at Edgbaston, the stadium was used as a ‘Living Lab’ to understand the requirements of mass crowds and how Intercity can best add value. Intercity explored the role of IT, data and technology in enabling the on-pitch action and it will share its analysis in an upcoming ‘Sweating the Numbers’ report.

Bidstack Sports, the dedicated sports technology division of Bidstack Group, has partnered with the Washington Commanders and StatusPRO to introduce new technology that will enable NFL teams to independently control the native marketing and commercial inventory within their licensed virtual stadiums.

StatusPRO is the creator of NFL Pro Era, which will be integrated into Bidstack Sports technology across the 30 replicated virtual stadiums within the fully licensed NFL and NFLPA virtual reality simulation game during the upcoming season. This will provide NFL teams with a dedicated platform to manage in-stadium content and unlock new avenues for fan engagement and commercial growth.

The Commanders will become the first NFL team to synchronise its real-world and virtual stadium offerings using Bidstack Sports technology.

Leap Event Technology has announced the acquisition of Epic Photo Ops, a software company for scheduling, execution and management of face-to-face experiences for celebrities and fans.

Epic’s experiential e-commerce platform enables event organisers to create, manage and facilitate experiences within their events from one centralised vendor. Its acquisition by Leap is designed to improve the experience for event organisers, agents, talent and attendees.

Leap Event Technology recently rebranded from Patron Technology to better reflect the company’s vision of empowering event organisers to elevate and transform how their attendees experience through technology and data insights.

Philips Stadion, home of Dutch Eredivisie football club PSV Eindhoven, is to be fitted with a new Wi-Fi and LAN network courtesy of Simac and Cisco.

PSV hopes that the network will be optimally accessible to all stadium visitors from October. From July 26, the south, west and east stands, as well as the press area, will have high-speed internet.

From September 7, the corners of the stadium will be added and on September 23, the north stand will be connected. Following the completion of a test phase on October 1, the network will be fully optimal.

The NHL’s Florida Panthers and FLA Live Arena have launched a new interactive mobile application to enhance the experience at the arena during games, concerts and other events.

The app is powered and developed by YinzCam and gives fans the opportunity to toggle between Panthers and FLA Live Arena modes to deliver content based on the event they are attending.

Guests who toggle to the FLA Live Arena side of the app can manage tickets and utilise mobile ordering from concession stands through a new partnership with CHEQ. The Panthers have also announced further partnerships with Shift4 as the team’s official payments solution provider, and Purple, which will deliver Wi-Fi solutions.

Wireless networking technology company Mixhalo has signed a partnership with Major League Soccer team FC Dallas.

Mixhalo will provide FC Dallas fans with a new way to experience live audio during matches at Toyota Stadium. The experience will give fans access to live, real-time, play-by-play audio in English and Spanish via their mobile phones.

Supporters will also be able to use the Mixhalo Moments technology to capture and share full-screen, vertical 15 to 30-second videos that automatically feature Mixhalo’s audio while at FC Dallas matches.

English Championship football club Stoke City has unveiled an upgraded floodlighting system at Bet365 Stadium courtesy of Midstream Lighting.

Installation is in progress, with the floodlights to be fully operational in time for the new season. Midstream Lighting will install a total of 104 Modus S1500 and 66 Modus R1500 luminaires, which will provide energy-efficient floodlights that enhance visibility across the stadium and reduce power consumption.

The new floodlights will replace the previous system, which has been in place since 2014.