Arsenal has appointed Legends to manage sales and delivery for the English Premier League club’s non-matchday meeting and event business at Emirates Stadium.
The meetings and events business at the venue caters to a range of events – from private intimate meetings to large multi-day, multi-space conferences – and with added value including behind-the-scenes tours and merchandise opportunities.
Legends’ portfolio of clients includes top European football clubs such as Real Madrid and FC Barcelona in Spain and Arsenal’s Premier League rivals Liverpool and Manchester City in England.
“Emirates Stadium is a first-class venue with global appeal in a highly accessible London location that offers a wide range of customizable opportunities for events,” said Ryan Tawwater, vice-president of international and special projects at Legends Hospitality. “Legends is excited to collaborate with Arsenal to develop a proactive approach to drive revenue across the venue on non-matchdays.”
Tom McCann, Arsenal’s venue director, added: “Emirates Stadium is a fantastic venue with brilliant connections in the heart of London. We have a strong track record of hosting some brilliant events, and we’re excited to work with Legends to build on this.”
Last month, reports emerged that Legends had been in discussions to acquire venue management giant ASM Global in a deal that would see it become the world’s biggest third-party facility manager.