Deutsche Telekom has been announced as an official national partner of UEFA Euro 2024, which will take place in Germany from June 14 to July 14 next year.
As part of the agreement, the German company will provide telecommunications services for the tournament, as well as being a national sponsor and media rights and broadcast partner.
Deutsche Telekom will provide the networking at the 10 host venues, as well as team base camps, training bases and official fan zones. The sponsorship package also provides it with brand exposure on perimeter boards and activation rights in fan zones.
Tennis Australia has selected seven new companies for its AO Startups programme, with the businesses set to pilot their technology in 2024.
AO Startups gives startups the chance to sample their technologies at the Australian Open and other events. The mid-year intake has received hundreds of applications, and the companies selected are Raven (UK), PAM (Australia), Circular (France), Straffr (Germany), Stringr (US), DVOX (Canada) and Trickshot (UK).
Raven is an AI-driven incident management platform that provides real-time situational awareness for all stakeholders involved in event and venue management, while PAM uses smart navigation and digital wayfinding technology to build connected environments.
Circular develops wearable devices that deliver recommendations on wellness data, Straffr offers smart resistance bands, Stringr is a mobile app that connects tennis players with local racquet stringers on-demand, and DVOX streams live audio content directly to event attendees’ smartphones without the need for apps or extra hardware. Trickshot enables content creators and rights holders to generate immersive digital experiences for fans using 3D player and ball tracking data.
Major League Baseball has launched a pilot of Go-Ahead Entry, a new free-flow ballpark entry experience that is initially being tested in collaboration with the Philadelphia Phillies at Citizens Bank Park.
The system allows fans who opt in the ability to enter the stadium at dedicated gates at full walking speed without stopping. Fans aged 18 and over can opt in on the MLB Ballpark app by taking a selfie.
Check out our story from earlier in the week for full details.
Neyland Stadium, home of the University of Tennessee’s American football team, is set to debut its new free Wi-Fi system in the lower level of the venue next month.
The system is expected to be rolled out across the entire stadium by the end of the year. The Wi-Fi upgrade is forming part of a wider renovation of the stadium, which is the eighth-largest in the world with a capacity of 102,000.
Resale marketplace TicketSwap has integrated with Easol in a bid to bring safer ticketing to UK events.
TicketSwap’s own SecureSwap technology is now available at all events managed by Easol, one of the largest ticketing platforms in the UK, to provide peace of mind for both sellers and buyers.