Tech Stack: Orlando Magic, Tech Mahindra and more

Featured image credit: Ray Villalobos/CC BY 2.0 DEED/Edited for size

NBA basketball team Orlando Magic has announced an expanded partnership with integrated payments and commerce technology company Shift4.

Shift4 has worked with the Magic for several years on the team’s mobile app and retail stores, and the new deal will see the company power all concessions payments, including point-of-sale, kiosk and mobile transactions at Amway Center.

Shift4 will also begin processing the Magic’s ticket transactions next season through the company’s integration with Ticketmaster. The Magic will also continue using Shift4’s VenueNext mobile solutions, including mobile ordering, mobile wallet, and the experience marketplace.

Indian IT services group Tech Mahindra has teamed up with Amazon Web Services to build a new sports cloud platform.

The offering focuses on building “next-generation” digital capabilities for sports organisations and delivering immersive and personalised experiences to fans.

Tech Mahindra said it will work with AWS to offer use cases related to content and community engagement, customer data management and audience segmentation, and sports analytics, while delivering immersive stadium-to-home fan experiences using augmented reality, virtual reality and metaverse gamification.

Championship football club Middlesbrough has rolled out the latest phase of digital ticketing at the Riverside Stadium.

The club began introducing digital ticketing in stages from the start of the 2023-24 season, with season card holders downloading their ticket to a mobile phone or other digital device.

The latest phase saw digital ticketing introduced for season card holders in sections of the north stand at the Riverside Stadium, meaning all season card holders in this stand now have access to the NFC-powered service.