Tech Stack: Axess, LA Kings, Daktronics and more

Featured image credit: Axess

Axess, an international provider of ticketing and access solutions, has partnered with Amazon One and Ticketmaster to unveil an innovative approach to accessing Climate Pledge Arena, home of the NHL’s Seattle Kraken.

The arena now supports the integration of Amazon One’s palm scan into Axess’ Smart Scanner 600. Amazon One is a biometric identity service that enables contactless entry by holding your palm over a scanner.

The implementation of Amazon One in conjunction with the Axess Smart Scanner 600’s NFC technology is designed to streamline the guest entry process at Climate Pledge Arena and eliminate the need for physical tickets.

The Los Angeles Kings NHL franchise has teamed up with long-time partner Mercury Insurance to create a first-of-its-kind augmented reality experience that will take fans on an adventure through some of LA’s most recognised landmarks in search of the team’s mascot, Bailey.

The ‘Where’s Bailey’ exhibition has been designed by artist and muralist Nigel Sussman and features animations of LA locations and exhibitions, including the Hockeywood Walk of Fame, a movie premiere with paparazzi, and the giant donut at Bailey’s Donuts.

Fans attending Kings games at Arena will be able to experience ‘Where’s Bailey’ by scanning a QR code at the giant art installation next to the Team LA store on the main concourse. This will launch a web app on their smartphones, and supporters will then be able to point their camera at the mural and the illustration will come to life.

Fans will then move their camera around the mural to find Bailey, who is hidden among the densely populated mural’s elements in the style of ‘Where’s Wally’. Fans who find Bailey will be entered to win an exclusive Kings prize package that includes a jersey and two game tickets.

Image: Mercury Insurance

Videoboard manufacturer Daktronics has partnered with Bouygues Energy Service, the technical service operator at Olympique Marseille’s Orange Velodrome stadium.

Daktronics designed, manufactured and installed new LED video displays at the stadium to support large-scale events held throughout 2023. The two displays measure 6.72 metres high by 11.84 metres wide and feature 15-millimetre pixel spacing.

A new frictionless retail store has opened at American Express Stadium, home of Premier League football club Brighton & Hove Albion.

The West Stand Tap will be powered by autonomous retail technology provider AiFi and will enable fans to walk up, scan their payment device, grab what they want and walk out to complete their purchase. AiFi has worked with Brighton’s venue partner Sodexo Live! to develop the store.

Verizon Business has completed installation of ‘Express Entry’ Verizon 5G Edge Accelerated Access lanes at Bank of America Stadium, home of the NFL’s Carolina Panthers.

Located at North Silver Club and South Silver Club entrances, the new opt-in, Verizon 5G-enabled facial authentication access points are designed to provide fans with a more streamlined way to enter the stadium.

Before entering the stadium, fans can opt in to the programme and take a photo before checking in by using the designated facial ticketing lanes at Bank of America Stadium.