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Fujitsu lands naming rights to Kawasaki stadium

Featured image credit: Waka77/CC0 1.0 DEED/Edited for size

Japanese IT services provider Fujitsu has acquired naming rights to Todoroki Athletics Stadium, home of J1 League football club Kawasaki Frontale.

Fujitsu, which owns Kawasaki Frontale, has struck the stadium naming-rights deal with Kawasaki Todoroki Park Corporation.

The agreement will run from February 1, 2024 to March 31, 2029 and will officially rebrand the venue as Uvance Todoroki Stadium by Fujitsu. The stadium is located in Todoroki Ryokuchi Park, near Fujitsu’s Kawasaki Plant.

Kawasaki Todoroki Park Corporation was established with the joint investment of nine companies, including Fujitsu, and has been operating and maintaining the facilities and green spaces of Todoroki Ryokuchi Park since April last year.

Fujitsu will continue working with stakeholders, including Kawasaki City and Kawasaki Todoroki Park Corporation, to create a “lively community” around the Todoroki Athletics Stadium, which has a capacity of 26,000.

If the stadium undergoes redevelopment work that leads to its dismantling, Fujitsu’s naming-rights deal will run until the day before construction work begins.

In April, Fujitsu will also rename its Kawasaki Plant as the ‘Fujitsu Technology Park’ to highlight the location’s role as a base for the creation of technologies and innovation.

As well as serving as the home of Kawasaki Frontale, the newly-branded Uvance Todoroki Stadium by Fujitsu stages athletics events. The stadium opened in 1962.

Fujitsu has been hitting the headlines in the UK this month for its role in the Post Office scandal. Fujitsu’s faulty Horizon software led to hundreds of subpostmasters being wrongly prosecuted for false accounting in what has become known as one of the biggest miscarriages of justice in UK history.