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Fan Experience

Tech Stack: Lord’s, Friends Arena and more

Featured image credit: Lord’s Cricket Ground

Marylebone Cricket Club has claimed a first after partnering with SignVideo by Sorenson, which provides live and onsite British Sign Language (BSL) video interpreting in the UK.

SignVideo will provide sign language interpretation for events at Lord’s, with its video relay service to enable deaf people to buy tickets or discuss membership packages more easily. MCC staff and stewards will also be able to communicate on the spot with a deaf person through an on-demand video BSL interpreter via a mobile or tablet device.

SignVideo was founded in 2004 and joined forces with Sorenson, a leading language services provider, in 2020.

Stuart Dunlop, sustainability and accessibility manager at MCC, said: “We are very pleased to become the first cricket venue to partner with SignVideo, whose service will make it easier for members of the BSL community to communicate with the club’s staff. We hope this partnership will open up the experience of Lord’s to those who previously may not have considered visiting.”

Stockholm’s Friends Arena was fitted with 5G technology ahead of three Taylor Swift concerts at the stadium on May 17, 18 and 19.

The upgrades were provided by Tele2 and powered by Ericsson. The gigs set new records for the number of tickets sold for an event at the stadium, with the final concert attracting 60,243 people.

Cisco has agreed a deal to become an official partner of IndyCar and the Indianapolis Motor Speedway.

As part of the agreement, Penske Entertainment, the parent company of IndyCar and IMS, will leverage a wide range of Cisco’s technology solutions, including networking infrastructure, collaboration, wireless, and cloud management.

Penske Entertainment will also explore opportunities for technological enhancement across its portfolio, as well as the use of Webex collaboration technology for fan engagement opportunities and press interviews. Cisco will also be the presenting sponsor of the IndyCar Series Business Hub, a customer hospitality area.

British Basketball League club Leicester Riders has announced a deal with Cyferd, a provider of artificial intelligence and digital solutions.

As the official AI and digital partner of the Riders and the team’s Mattioli Arena, Cyferd will offer its AI-driven platform as a centralised hub for team management, development, knowledge and training.