KOJO Sport has expanded its Australian cricket presence by securing a deal to deliver creative sports presentations for the women’s and men’s Twenty20 World Cup tournaments in 2020.
KOJO Sport will deliver the in-stadium sports presentation programme, with the deal also covering entertainment in the stadium precinct to enhance the fan experience.
The T20 World Cups will be held as standalone events in eight host cities and 13 venues across Australia. The Melbourne Cricket Ground will stage the final of both events.
Earlier this year, KOJO Sport was appointed by Cricket Australia to deliver its sports presentation project for men’s and women’s international matches for the next three seasons.
Nick Hockley, chief executive of the ICC T20 World Cup 2020 local organising committee, said: “KOJO was the standout choice for the T20 World Cup. They are passionate about the game, have extensive experience and demonstrated some really innovative and creative ways to engage fans of all ages.
“T20 cricket has been at the forefront of combining sport and entertainment. It is fantastic to have a local success story, KOJO, join the team that will put on a spectacular show in 2020.
“We are privileged to be hosting both the women’s and men’s T20 World Cups at some of the best stadiums in the world, and we know KOJO’s creativity and expertise will ensure a memorable experience for fans from across Australia and for visitors from around the world.”
KOJO chief executive Stephen Lord said: “Our sole purpose as a company is to captivate audiences, we have had the honour of working on cricket events across Australia for the last five years and winning the ICC T20 World Cup contract is a huge achievement by our team.
“Fan engagement is at the very core of our sports presentation programmes, and KOJO’s team of strategists, creatives, producers, production crew and technical managers are all well versed in placing the fan at the centre of everything we do.
“We want to engage and lift the fan experience from the very onset of their journey, starting with activations outside the venue precinct. Our Fan-X methodology will help attract new audiences, grow attendances and deliver exceptional match-day experience.”
The women’s T20 World Cup will take place from February 21 to March 8 next year, with the men’s event to run from October 18 to November 15.
Image: Marc Dalmulder
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