NFL American football team the Denver Broncos have been granted permission to change the name of its stadium as it continues efforts to find a new naming rights partner for the venue.
The Metropolitan Football Stadium District board yesterday (Wednesday) voted in favour of changing the name of the facility to Broncos Stadium at Mile High.
This is intended to be a temporary measure, however, as the Broncos continue to seek a new commercial backer ahead of the start of the 2018 NFL season in September.
Broncos chief commercial officer Mac Freeman said: “While fans will notice some new signage going up around the stadium reflecting this change, we remain completely focused on securing a long-term naming rights partner.
“We’ve had many productive conversations and are confident we’ll identify the right partner, which is critical for ongoing improvements to our stadium. In this interim period, we’ll continue to provide all the necessary resources to ensure our stadium remains a great place for fans and one of the top facilities in all of sports.”
The Broncos removed old signage from the exterior of the stadium, formerly known as Sports Authority Field at Mile High, in January.
The Broncos are seeking a new sponsor for the venue after Sports Authority, the sporting goods retailer, filed for bankruptcy in 2016, ending a 25-year agreement that had commenced in 2011.
The Broncos assumed the naming rights contract in August 2016. The team will hold the rights until July 31, 2021. The Broncos are currently the only NFL franchise that plays in a permanent stadium and is actively seeking a naming rights partner.
The team is currently responsible for stadium upgrade and maintenance payments, costs that would be eased by securing a sponsor.