Sponsorship & Marketing

Shrewsbury lands Croud as new stadium sponsor

Featured image credit: James Humphreys/CC BY-SA 3.0/Edited for size

Featured image credit: James Humphreys/CC BY-SA 3.0/Edited for size

English League One football club Shrewsbury Town has agreed a deal for digital marketing agency Croud to take on naming rights to its home stadium, the New Meadow.

As part of the two-year deal, the stadium will be rebranded as the Croud Meadow. Croud signage will feature on the interior and exterior of the stadium and the company will also support the STFC Foundation.

Croud was founded in Shrewsbury and 156 of the company’s global staff are currently based in its offices at Abbey Lawn.

Jon Ditchburn, executive operations director at Croud, said: “This couldn’t be a prouder moment for us at Croud. As a business, our deepest roots are in Shrewsbury where we have driven our operations over the years to become a digital marketing agency of stature – one that develops local talent and projects the best digital marketers onto a global stage.

“Our partnership with Shrewsbury Town Football Club not only acts as a significant point of pride for us as a group, but looks to project Shrewsbury as a hub for digital marketing excellence in the UK and beyond.”

Roland Wycherley, chairman of Shrewsbury, added: “It is our pleasure to have Croud join us as partners and stadium sponsors as we eagerly embark on a journey into the future.

“In our quest for a company that shares our values and possesses a genuine desire for partnership, we discovered Croud – a locally nurtured, award-winning global business that enjoys well-deserved recognition within the digital marketing industry.

“We look forward to a mutually beneficial partnership that will last for many years to come – and of course welcoming everyone to The Croud Meadow for the 2023-24 season.”

Shrewsbury’s stadium was previously sponsored by bottled water manufacturer Montgomery Waters, which replaced car dealership Greenhous in the role.

The 10,000-seat stadium opened in July 2007 and replaced Gay Meadow as Shrewsbury’s home ground.