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Sponsorship & Marketing

Lexus partners up with Intuit Dome

Featured image credit: LA Clippers

Japanese automotive manufacturer Lexus has stepped up its backing of the LA Clippers by agreeing to sponsor the NBA franchise’s new home, Intuit Dome.

Lexus is one of the Clippers’ longest-serving sponsors and has now signed up as a founding partner of Intuit Dome. Lexus has been named the official luxury vehicle of the LA Clippers and Intuit Dome, receiving entitlement of the Lexus Courtside Lounge at the new arena, which is due to open in August.

The Lexus Courtside Lounge will provide an exclusive, high-end hospitality experience for floor seat holders at all Intuit Dome events, including Clippers games and concerts. It is designed by internationally renowned interior designer Rita Konig.

The Lounge features an all-inclusive premium food and beverage program, plus a pathway through the centre of the space that Clippers players will use to take to the court. 

“We look for partners who share our priorities and our vision, and there’s none better than Lexus, with its emphasis on creativity, innovation, and customer interaction,” said Gillian Zucker, president of business operations for the LA Clippers and Intuit Dome.  

“At Intuit Dome, the Lexus Courtside Lounge will deliver an extraordinary hospitality experience in a space created by Rita Konig, one of the most creative designers in the world. We’re excited to align with Rita and with Lexus to bring their expertise to Intuit Dome and deliver an experience that could not be picked up and placed in any other arena.”

Lexus will also have a prominent presence in other areas of Intuit Dome, including a vehicle display in the main lobby and entitlement of the South VIP Entrance. Integrations continue across the team and arena’s digital and broadcast outlets though partnership elements like Lexus Looks player fashion content, the Lexus Dinner Series, and premium hospitality experiences.

Lexus joins naming rights partner Intuit and AT&T, Pechanga and Ticketmaster as Intuit Dome founding partners. The Clippers signed financial software company Intuit as the naming rights sponsor of its new arena, as it broke ground on the project back in September 2021.

The near $2bn (£1.59bn/€2.34bn) venue will have a capacity of 18,000 and will replace Crypto.com Arena as the Clippers’ home. The Clippers currently share Crypto.com Arena with fellow NBA team the LA Lakers and NHL franchise the LA Kings.

Intuit Dome’s key features include five basketball courts, an outdoor Plaza, 51 uninterrupted rows of seats near the visitor’s bench called The Wall, and the largest-ever double-sided Halo Board ever in an arena.

Intuit Dome last month secured its latest major event ahead of its opening later this year, with the NBA awarding All-Star 2026 to Los Angeles.

The Clippers also launched its season membership programme, while hospitality company Levy partnered with the team in December to debut 310 Provisions, which will seek to enhance the food and beverage experience at Intuit Dome.