Leeds’ first direct arena sets 5G first

ASM Global, operator of first direct arena, has teamed up with network infrastructure company Boldyn Networks to make the Leeds venue the UK’s first 5G neutral host arena.

The collaboration aims to offer high-speed, high-capacity mobile connectivity throughout the entire arena, revolutionising the visitor experience.

Designed and installed by Boldyn Networks, which has recently rebranded from BAI Communications, the new 5G multi-carrier wireless network’s neutral host model is designed to allow all four UK mobile network operators to join onto the network.

This intends to minimise equipment and power usage, contributing to a more sustainable and efficient means of delivering reliable mobile connectivity to customers. 5G service will be rolled out as the mobile network operators connect to Boldyn’s neutral host network.

Boldyn and ASM Global state visitors to the 13,000-capacity arena, which opened in September 2013, will be able to stay connected and benefit from more interactive, digitally enabled facilities and services.

These range from enhancing ticketing processes, enabling more efficient entry for visitors, and navigating around the venue, to speeding up the browsing and ordering from the range of food and beverage options. Sponsors can also leverage the enhanced network to offer exclusive promotions and experiences.

Paul Osborne, chief commercial officer for the UK & Ireland at Boldyn Networks, said: “We are incredibly proud to collaborate with first direct arena on this pioneering project.

“The launch of the UK’s first 5G neutral host arena represents a significant leap forward in delivering seamless, high-speed connectivity for both fans and venue operators. This collaboration highlights our shared commitment to working with venues, including through our partnership with ASM Global, to revolutionise the visitor experience and set a new standard for connectivity in entertainment venues.”

Chris Bray, executive vice-president for Europe at ASM Global, added: “At ASM Global, we are continually striving to elevate the experience for all of our guests, and collaborating with innovative partners helps us keep our finger on the pulse. So we are naturally very excited to bring 5G to the very first UK arena alongside the team at Boldyn Networks.

“Soon, guests at the first direct arena in Leeds will be able to experience live entertainment with complete connectivity, and not only that, there’ll also be vast improvements operationally, with high-speed 5G allowing our team on the ground to be even more agile in a fast paced environment.”