Bulgarian First League football club Botev Plovdiv will begin accepting Bitcoin payments from fans attending matches at Stadion Hristo Botev.
Supporters will be able to use the digital currency in the club’s fan shops and at catering points in the central stand of the stadium. Botev is also planning on accepting Bitcoin for ticketing purchases and through its online store.
As an incentive for fans, Botev is offering a 10% discount on all products purchased with Bitcoin in November.
The club is accepting the payments through a partnership with BTCPayServer.
Botev president Anton Zingarevich said: “We are excited about this technology, which is creating new opportunities and has the potential to become an integral part of our lives, just as happened with the internet.”
Nicolas Dorier, founder and chief executive of BTCPayServer, added: “Encouraging local adoption of Bitcoin has been our main focus this year. Seeing our open source project working for local communities is extremely satisfying. We will continue to support such transformative endeavours.”
Botev is not the first sports team to begin accepting Bitcoin payments. Last year, Spanish club RCD Espanyol partnered with iGaming token Crypto Snack to allow fans to buy tickets, merchandise and food and beverages via Snack, Bitcoin, Ethereum and other crypto tokens.
In June 2021, the San Jose Sharks became the first NHL team to accept cryptocurrency for large and recurring payments as part of an initial experiment that included season ticket purchases, luxury box leases and sponsorship deals.