MCG enhances venue security with 24/7 Software

Featured image credit: Melbourne Cricket Club

Venue operations technology firm 24/7 Software has teamed up with the Melbourne Cricket Club to enhance safety, security and the overall guest experience at the Melbourne Cricket Ground.

The partnership will cover areas such as incident management, real-time communication tools for guests and staff, health and safety request processes, event planning, security guard tours, guest request tracking, and analytics.

24/7 Software is being utilised across the entire Olympic Park precinct. The deal has been announced after the MCG hosted three sold-out Taylor Swift concerts earlier this month.

The concerts marked the biggest crowds of Swift’s career so far, with 96,000 fans attending each of the three nights.

Primarily a cricket ground, the 100,000-capacity MCG is also used to host AFL, rugby league and football matches.

Josh Eltringham, general manager of venue and event services for the MCC, said: “We’re incredibly excited to work with the global market leader in venue operations. This partnership represents a significant step forward in our efforts to enhance the guest experience and ensure safety and security at the Melbourne Cricket Ground.”

Justin King, executive vice-president of sales and marketing at 24/7 Software, added: “We’re thrilled to collaborate with MCC and bring our cutting-edge platform to the APAC market. As we continue to expand our presence, we’ve invested in building a local team and have recently hired our first senior director. Additionally, we’ve established a new AWS cloud server in Sydney to better serve our customers in the region.”

24/7 Software has worked with a host of sports venues around the world, including Lord’s Cricket Ground, US Bank Stadium and Highmark Stadium.