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Driving your revenues, sustainability and fan experience: #SBS24 – 15th annual TheStadiumBusiness Summit in Manchester on 17-18-19 June


Tech Stack: Marvel Stadium, Miami Marlins and more

Featured image credit: Mashgin

Melbourne’s Marvel Stadium has installed a range of Mashgin’s AI-powered self-checkout kiosks to improve the fan experience at the venue.

Mashgin has fitted 26 new kiosks around Marvel Stadium, which becomes the company’s second location in Australia. It is hoped the technology will provide fans with a quicker service, allowing them to spend more time watching the game.

Mashgin, whose technology is used in over 4,000 locations, claims its self-checkout systems can perform up to four times faster than traditional self-checkout methods.

Major League Baseball’s Miami Marlins have partnered with Nickelytics and Kiwibot to introduce in-stadium robotic activations at loanDepot Park.

Nickelytics is a venture-backed adtech startup specialising in out-of-home advertising, while Kiwibot develops autonomous robotic technology. The latter’s robots, which are traditionally used for urban delivery services, will pair with Nickelytics’ dynamic ad platform to enhance the fan experience at loanDepot Park.

The activation will run throughout the 2024 season. The Marlins will become the first MLB team to introduce the technology

A lawsuit accusing MSG Entertainment of illegally using biometric facial ID technology at Madison Square Garden has been dismissed this week.

The suit alleged that the company collected and used visitors’ information in a violation of New York City law. The suit was filed in March 2023 by Aaron Gross and Jacob Blumenkrantz, but a Southern District of New York judge dismissed the case as it failed to explain how MSG Entertainment violated the law.

MSG Entertainment’s use of the technology was first questioned in October 2022 when attorney Larry Hutcher, a longtime season ticket holder of the New York Knicks, the NBA franchise which plays at the Garden, was told that his seats had been revoked due to the fact his law firm was representing ticket resellers that were suing MSG.

The University of Tennessee has announced plans to blanket Neyland Stadium’s 101,915 seats with an AI-powered Wi-Fi solution provided by HPE Aruba Networking by Hewlett Packard Enterprise.

The deployment features Wi-Fi 6E for indoor areas, along with the latest generation of outdoor Wi-Fi. Future technological upgrades are set to focus on in-seat refreshment purchasing and IPTV solutions.