NFL American football franchise the Washington Redskins has expanded its partnership with sports and entertainment food and beverage provider Levy.
The firm has been a Redskins hospitality partner since 2014, but has only been servicing the luxury suites. Under the new agreement for the 2017 season, Levy will take over all concessions operations at FedExField, the team’s home ground.
The multi-year partnership deal will develop a plan for future fan enhancements, including the incorporation of local concepts, renovations to existing food and beverage stands, carts, and programming for new spaces in and around the stadium.
“Redskins fans deserve the very best food and beverage experience available in sports,” team president Bruce Allen said. “We have spent the past two seasons listening to our fans and improving the game day experience at FedExField. Expanding our relationship with Levy, a company that shares in our commitment, will ensure that we deliver the customer service, continuous improvement, and high-quality products our loyal fans expect and deserve.”
Andy Lansing, president and chief executive of Levy, added: “Building on our strong connections to fans in suites and at the prominent events we cater, we are looking forward to elevating the food and beverage experience for all fans at FedExField.
“The Washington DC metropolitan area has an ever-evolving and vibrant hospitality scene, and fans are expecting what’s happening outside the stadium to be reflected on game day.”
Market and fan research is also being conducted by E15 Group, the Redskins’ and Levy’s analytics subsidiary, to identify opportunities to improve the stadium’s offerings. Technological developments such as cashless capabilities to improve ordering efficiency and fan convenience throughout the facilities are also being explored.