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Sponsorship & Marketing

Lech Poznań lands Enea as stadium sponsor

Featured image credit: Lech Poznań

Energy company Enea has acquired naming rights to the home stadium of Polish Ekstraklasa football club Lech Poznań.

The four-year deal officially rebrands the 43,000-capacity stadium as Enea Stadion.

The stadium has been without a naming-rights partner since 2018, when communications company Inea ended its sponsorship of the venue.

Enea, which is based in Poznań, is an existing sponsor of the Polish Olympic Committee and also holds partnerships with volleyball, basketball and speedway teams.

Dariusz Szymczak, vice-president of corporate affairs at Enea, said: “Enea consistently builds the recognition of its brand as a sponsor actively and responsibly involved in the development of amateur and professional sports. 

“Therefore, it became natural for us to support a sports facility that is so important for Poznań and Wielkopolska, widely known throughout the country. The titular sponsorship of the stadium is the crowning achievement of our commitment to supporting sport and numerous socially responsible activities, which are also used by the inhabitants of Poznań.”

Rafał Wrzeszcz, president of the management board at Stadion Poznań, added: “I hope that the concluded contract is the beginning of fruitful, long-term cooperation between the largest enterprise in Wielkopolska – Enea and Stadion Poznań, the operator of the most popular and recognisable sports facility in Wielkopolska, which is the home of Lech Poznań and a meeting place and integration place for many generations of Wielkopolska residents. 

“Thank you for your trust and constructive development of a unique concept of combining typical commercial benefits with corporate social responsibility activities.”

Enea Stadion underwent a major renovation project ahead of UEFA Euro 2012. The stadium staged three matches during the tournament, which Poland co-hosted with Ukraine.

During the first half of 2023, the stadium attracted almost 300,000 fans, with Lech Poznań averaging a crowd of nearly 25,000 people per game.