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Sponsorship & Marketing

Livingston extends stadium naming rights deal with Tony Macaroni

Featured image credit: Livingston FC

Scottish Premiership football club Livingston has agreed a one-season extension to its stadium naming rights deal with restaurant chain Tony Macaroni.

The deal for the 2023-24 season marks a ninth campaign that Livingston will play at Tony Macaroni Arena, while the company has also served as a shirt sponsor for 11 years.

Livingston CEO, Dave Black, said: “In this day and age, it can be difficult to encourage companies to take up sponsorship packages but to have that support from Tony Macaroni for such a prolonged period of time has been tremendous for the club – not just from an out and out sponsorship level but also for the playing squad to be able to enjoy freshly cooked meals pre-match week on week, it really is a fantastic partnership.

“Of course, the Tony Macaroni Arena stadium name has become a well-known venue within the Scottish game and we look forward to that continuing for at least another 12 months.”

Tony Macaroni managing director, Sep Marini, added: “We understand the importance of the team to the local community here in West Lothian and are delighted to partner with the Lions for another season of serving fans, staff and players real Italian food all over Scotland on match days home and away.”

Livingston has played at the 9,700-seat Tony Macaroni Arena since the stadium opened in 1995.